INFORMATION AS AN ECONOMIC RESOURCE: CONDITIONS OF FORMING

Making economically sound decisions is a complex process. It is inherent not only to commercial companies, state institutions, public organizations, households in general, but also to individuals. The quality of decisions is determined by the availability and completeness of information about the volume of resources, their price, forecasts of changes in the external environment. Information can be collected purposefully which is what companies do when developing a particular project. But this article deals with messages which for decision-making appear unexpectedly thanks to the mass media and can become important information that will be in the interests of the individual and the state. Unity of interests will form the maximum economic effect for society as a whole but a personalized benefit is also possible. The economy of any state needs effective messages from the media which can be recognized as an economic resource. The aim of the study was to identify the conditions that turn a message into an information resource for making an economic decision. The research hypothesis was to identify the main mistakes of the media when publishing messages that do not allow them to become a full-fledged information resource. During the study empirical methods were used: observation, synectics, morphology, systematization of feedback data from consumers of information. The results of the study are presented in the form of recommendations to the media as well as to local authorities that provide grants and subsidies to support regional publications. The conclusions presented in the article expand such a theoretical area as the essence of information in the economy of the state.

information theory, information resource, media, government support, entrepreneurship, decision making, needs, economic effect, media subsidies

Kondratskaya T. A. Information as an economic resource: Conditions of forming. Business. Education. Law, 2022, no. 4, pp. 204—208. DOI: 10.25683/VOLBI.2022.61.497.