METHODOLOGICAL APPROACH TO ASSESSING TRENDS IN THE FORMATION AND DEVELOPMENT OF THE REGIONAL PERSONAL SERVICES MARKET

The development of the services sector is determined by various factors, including the results of the personal services sector, in the structure of which the regional personal services market (hereinafter — RPSM) is of great importance. Most of research methodological approaches used for the analysis and evaluation of trends in the formation and development of services markets are aimed at determining their effectiveness. The article deals with the development of the authors’ methodological approach used for the analysis and assessment of trends in the formation and development of RPSM. The methodological framework of the study includes a review of works on the regional consumer market, as well as works on the regional services market. The proposed authors’ methodology is based on five blocks of indicators: 1) evaluation of supply indicators; 2) evaluation of demand indicators; 3) evaluation of development indicators of certain types of personal services (with certain types of personal services in accordance with OKVED); 4) evaluation of development indicators of personal services for persons with disabilities; and 5) evaluation of digital personal services indicators — the choice of which is determined by the substantive aspects characterizing the RPSM and is the basis for calculating such private indices as the demand index, the supply index, the “specific” development index, the “inclusive” development index, the “digital” development index, as well as the integral index. The interpretation of the indices is carried out taking into account additional indicators that take into account the specifics of a particular region, as well as the results of rating regions according to the level of development of the RPSM, which allows identifying trends and trajectories of the functioning and development of the RPSM.

service sector, regional personal services market, trends, methodology, RPSM supply index, RPSM demand index, “specific” RPSM development index, “inclusive” RPSM development index, “digital” RPSM development index, consolidated RPSM index

Eliseeva A. A., Dvoryadkina E. B. Methodological approach to assessing trends in the formation and development of the regional personal services market. Business. Education. Law, 2022, no. 4, pp. 152—158. DOI: 10.25683/VOLBI.2022.61.460.