ANALYSIS OF THE USE OF DIGITAL ENVIRONMENT AND WORKSPACE TRANSFORMATION TO INCREASE PRODUCTION EFFICIENCY IN THE CRAFT INDUSTRY USING THE EXAMPLE OF THE ICON SUIT MEN’S TAILORING STUDIO
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Author(s): | Ibragimov U. F., Voskresenskiy I. A., |
| Number of journal: | 4(73) | Date: | December 2025 |
| Annotation: | This study examines the implementation of a digital environment to increase production efficiency in the crafts sector. The authors examine the concept of a digital work environment in the current context, the types of digital products on the market (such as AI, CRM, ERP, and RPA systems), and identify challenges and risks in the custom clothing industry, as well as general trends such as increased financial burdens, logistical difficulties, the age of custom clothing artisans, and a lack of interest among younger employees. The authors identify four key challenges associated with the use of digital products in the crafts sector: loss of authenticity, employee resistance, changing consumer behavior and expectations, and high financial risks. To address these challenges, a multi-stage research design was developed and applied, sequentially integrating theoretical, empirical, strategic, and project analysis methods. We employed a theoretical and conceptual foundation: a synthesis of interdisciplinary approaches, followed by a me- thod of multiple comparative analysis of economic models for implementing a digital environment. The next stage involved conducting a comprehensive strategic audit: applying a set of diagnostic frameworks to move from general trends to specific recommendations for the Icon Suit studio. A detailed strategic audit was conducted, based on the principle of “from the external environment to internal competences” (PEST analysis, SNW/SWOT analysis in conjunction with KFS analysis, McKinsey 7S). The fourth stage included a digital maturity assessment and tactical prioritization. During the fifth stage, the target operating model was designed, and the financial rationale for the results was developed. Using the system of methodological tools developed by the authors increases the reliability of prioritizing production efficiency improvements in the craft industry through the implementation of a digital environment and minimizing the human factor. | ||
| Keywords: | digital environment, handicraft production, authenticity of production, digital products, research design, project analysis, economic model, diagnostic framework, strategic audit, digital maturity, operating model |
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| For citation: | Ibragimov U. F., Voskresenskiy I. A. Analysis of the use of digital environment and workspace transformation to increase production efficiency in the craft industry using the example of the Icon Suit men’s tailoring studio. Biznes. Obrazovanie. Pravo = Business. Education. Law. 2025;4(73):000—000. DOI: 10.25683/VOLBI.2025.73.1494. |
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