MODEL FOR ASSESSING THE IMPACT OF TYPES OF THE POPULATION’S FINANCIAL BEHAVIOR ON THE LEVEL OF CONSUMPTION OF FINANCIAL SERVICES

The issues of assessing the impact of the type of financial behavior on the consumption of financial services, and, as a consequence, on the formation of the foundations of financial well-being of both individuals and households, are actively discussed by both the scientific and business communities. The activity of citizens who carry out daily interactions at all levels of the socio-economic space is increasing. The development of tools for assessing the impact of financial behavior of various categories of the population is relevant not only for the scientific community, but also for organizations that manage financial markets and form public policy in the field of increasing financial inclusion. This will help to more accurately predict trends in the use of financial services, which is crucial for the stable growth of the economy and the financial system as a whole. The article offers an analysis of theoretical approaches to the study of the dependence of the consumption potential of financial services on the types of financial behavior of the population. The authors consider the indicators characterizing the type of financial behavior of consumers. The authors of the study identify and substantiate the classification of types of financial behavior of consumers of financial services: savings, credit, insurance, pension, investment. To assess the level of consumption of financial services, the authors propose to evaluate the index of consumption potential of financial services using the regression equation by the method of correlationregression analysis. According to the authors, the formation and change of the strategy of financial behavior of citizens is determined by the level of financial literacy, which, in turn, determines the level of expenses that citizens make to pay for financial services in a specific time period. The authors of the study put forward a hypothesis that the consumption potential of financial services is determined by the cost of financial services, which is characteristic of the type of financial behavior that the consumer is willing to bear. The model for assessing the impact of types of the populations financial behavior on the level of consumption of financial services can be used by the management of financial organizations when forecasting the development directions of financial market segments.

financial behavior, financial services, consumption of financial services, savings behavior, credit behavior, insurance behavior, retirement behavior, financial literacy of the population, investment behavior, consumption potential

Maslova I. A., Gogyan E. A., Vasyukova L. K. Model for assessing the impact of types of the population’s financial behavior on the level of consumption of financial services. Biznes. Obrazovanie. Pravo = Business. Education. Law. 2025;4(73):37—42. DOI: 10.25683/VOLBI.2025.73.1417.