Selection of optimum price by means of the theory of statistical games with unclear parameters

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PDF: Author(s): Dekatov D. E., Novikova A. A., Terelyansky P. V.,
Number of journal: 1(5) Date: February 2008

The paper deals with the problem of the choosing of the optimal price policy for the product company. It is often very difficult for a company to set a right price for its product in the conditions of the fuzzy starting data and the environmental uncertainty. To solve this problem we offer to use the fuzzy-set theory and the statistical-decision theory.


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