OBJECTIVE CHANGES IN BUSINESS IN THE CONDITIONS OF DIGITALIZATION OF ECONOMY

This article introduces business changes due to the development of the digital economy. The differences between the digital economy of today and the pre-digital era are identified and justified, the main business models are reviewed and classified, and the main drivers of changes in modern business are highlighted. The analysis showed that in all definitions of the concept of a business model, it is common that the authors use a process (rather than a functional) approach to management, and include in the business model the key factors by which the company creates value for the client and provides most competitiveness, relying mainly on environmental factors. If you look at the digital economy from the point of view of new business models, the main idea is the transition from a product to a service model, in which the object of sale and consumption becomes not only and not so much the product itself, but the services provided to the user in connection with this product. In traditional business models, there are factors that limit the ability of effective interaction between market participants. From which we can conclude that the transition to a digital economy model throughout the world and, in particular, in Russia and the Volgograd region is accompanied by fundamentally new, qualitative changes in socio-economic relations at the level of business structures. Traditional businesses have to change and learn to use modern technology to remain competitive and survive. Indeed, using digital technologies, enterprises will be able to achieve increased labor productivity, reduced production costs, improved quality, accelerated the process of new products entering the market.

business, digital business, digital economy, business models, product model, service model, digital model, platform model, service contract, technological innovation.

Kamaeva G. D., Shakhovskaya L. S. Objective changes in business in the conditions of digitalization of economy. Business. Education. Law, 2020, no. 1, pp. 102–106. DOI: 10.25683/VOLBI.2020.50.166.