LANGUAGE BARRIERS AS A FACTOR IN REDUCING INTERNATIONAL TRADE UNDER SANCTIONS
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Author(s): | Gushchina A. S., Petrovskaya V. A., Tretyakova G. V., |
| Number of journal: | 1(74) | Date: | March 2026 |
| Annotation: | In the modern world, on all the continents, there is the renewal of old and the emergence of new associations, the diversification of their organizational forms, and the evolution towards a deeper division of labor in the format of regional economic relations. Currently, countries are considering the possibility of strengthening their positions in the global economic arena and better protecting national interests in a globalized world economy. The article examines the impact of language barriers on international trade in the context of reorientation of trade flows due to sanctions. The relevance of the study is due to the large-scale fragmentation of the global trading system and the forced transition of a number of countries to alternative markets. The article provides a comparative analysis of the impact of language barriers on international trade during the sanctions reorientation of trade flows due to sanctions. The study found that language barriers are an essential component of transaction costs in international trade. The article analyzes specific examples of cooperation between Russia and key partners — China and India, identifies the main problems and difficulties associated with linguistic and cultural differences. The results of the study demonstrate that the effectiveness of overcoming language barriers is achieved through the integrated application of government, technological and corporate measures. It is revealed that language barriers annually cost the global economy 1.2 trillion dollars in lost opportunities and additional costs. Modern global economic and political transformations indicate the search for new promising forms of development of international relations. The study shows that language barriers increase transaction costs and reduce the effectiveness of foreign economic activity. At the same time, their impact intensifies under conditions of forced trade reorientation. The main tools for overcoming language barriers are identified: development of machine translation, corporate language training, recruitment of bilingual specialists, and engagement of local intermediaries. | ||
| Keywords: | language barrier, international trade, sanctions restrictions, transaction costs, foreign economic activity, efficiency, forced trade reorientation, main tools, development of machine translation, corporate language training, recruitment of bilingual specialists |
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| For citation: | Tretyakova G. V., Petrovskaya V. A., Gushchina A. S. Language barriers as a factor in reducing international trade under sanctions. Biznes. Obrazovanie. Pravo = Business. Education. Law. 2026;1(74):126—131. DOI: 10.25683/ VOLBI.2026.74.1564. |
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