ROLE OF CAMPUSES IN MEETING THE NEEDS OF RUSSIAN STUDENTS
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Author(s): | Starodubets N. V., |
| Number of journal: | 1(74) | Date: | March 2026 |
| Annotation: | The higher education market in Russia is extremely competitive; therefore, it is crucial for universities to meet the needs of their target audience – students. This article examines the extent to which newly created university campuses in Russia respond to the identified needs of students. The study is based on an analysis of three universities included in the federal project “Creation of a Network of Modern Campuses” (Ural Federal University, Baltic Federal University, Novosibirsk State University), for which the construction and outfitting of campuses is planned for 2026–2027. The empirical basis consists of student reviews posted on the Yandex.Maps service, including both positive and negative assessments. To identify the main needs of university students, a content analysis was carried out using the NotebookLM large language model, which made it possible to build “heat maps” for the frequency of mentions of key themes for each university. The analysis of needs showed that, along with the high importance of infrastructure, a significant role is played by needs related to the quality of teaching, the organization of services, and communication with university administrative units. Campus opportunities most fully address the demand for modern infrastructure, comfortable living conditions, services, and a cultural and communicative environment, but only partially correspond to expectations in terms of teaching quality and management practices. It is concluded that campuses are a necessary but not sufficient condition for increasing student satisfaction. The effect of the federal project “Creation of a Network of Modern Campuses” will be maximized only if the development of campus infrastructure is combined with targeted measures to increase university staff salaries, improve program content, enhance teaching practices, and raise the quality of administration and interaction culture. | ||
| Keywords: | campus, campus development, student needs, higher education, content analysis of reviews, large language models, university infrastructure, quality of education, public policy, student satisfaction |
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| For citation: | Starodubets N. V. Role of campuses in meeting the needs of Russian students. Biznes. Obrazovanie. Pravo = Business. Education. Law. 2026;1(74):119—125. DOI: 10.25683/VOLBI.2026.74.1514. |
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