NETWORK TECHNOLOGIES IN THE RUSSIAN TRADE

The analysis of retail network, which represents a new form of trade organization in the post-Soviet Russia has been conducted in the article. The advantages and distinctive features of this method of trading business have been reviewed. Some examples of successful use of networking in the grocery and non-food retail have been provided. The study of the history of the most famous Russian trading networks allowed determining the key trends of shaping and the development stages of the trade networks. The constraints of business activity of the retail companies have been presented. The reason for the lack of skilled personnel trained for the trade industry as a whole and, in particular for the food retail has been identified. The necessity of professional training of specialists for commercial companies has been justified. The promising opportunities for further development of domestic trade have been defined.

trade, economic and trade relationship, trade network, organizational structure of networks, benefits of retail network, trends of shaping, development constraints, lack of qualified specialists, training of professional personnel, opportunities for development