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ANALYSIS OF THE ENVIRONMENT OF ECONOMIC ACTIVITY OF AGRICULTURAL ENTERPRISES OF THE REGION AS A BASIS FOR DEVELOPING STRATEGIES FOR THEIR ENHANCEMENT

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PDF: Author(s): Marusinina E. Yu., Taranova M. V.,
Number of journal: 2(39) Date: May 2017
Annotation:

The article discusses the model of strategic management, on which basis the author’s model of strategic management of agricultural enterprises was developed. Strategic analysis of external (macroand microenvironment) and internal environment of agricultural enterprises of the Volgograd region was conducted. The opportunities and threats for agricultural producers were identified in the process of the research, as well as their strengths and weaknesses. On the basis of this analysis the basic directions of development of agricultural enterprises in the Volgograd region were proposed.

Keywords:

agricultural complex, subsidies, food security, agriculture, land-improvement, gross production, livestock breeding, plant-growing, government support, strategy of development, import substitution.

For citation:

Marusinina E. Yu., Taranova M. V. Analysis of the environment of economic activity of agricultural enterprises of the region as a basis for developing strategies for their enhancement // Business. Education. Law. Bulletin of Volgograd Business Institute. 2017. No. 2 (39). P. 180–186.