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STRATEGIC ANALYSIS IN THE SYSTEM OF COMPETITIVENESS MANAGEMENT OF THE BANK

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PDF: Author(s): Marusinina E. Yu., Vikhlyantseva N. A.,
Number of journal: 2(43) Date: May 2018
Annotation:

The article examines strategic analysis of the environment of the organization as the necessary tool for adoption of the right direction of the development strategy of the bank, which is predetermined by both comprehensive audit of the internal resources of the organization and clear understanding of the market trends, and is provided by regular monitoring of the industry, the search for the most vulnerable aspects of competitors. The study of internal and external organization environment is based on the example of the largest Russian Bank — PJSC «Sberbank». On the basis of the performed analysis the possible directions in the development strategy of commercial banks are formed.

Keywords:

strategic environment analysis, development strategy, competitive environment, competitiveness, competitive advantage, market position, strategic management, banking sector, commercial Bank, PJSC «Sberbank».

For citation:

Marusinina E. Yu., Vikhlyantseva N. A. Strategic analysis in the system of competitiveness management of the bank // Business. Education. Law. 2018. No. 2 (43). P. 156–162. DOI: 10.25683/VOLBI.2018.43.251.