SYSTEMATIZATION OF APPROACHES TO UNDERSTANDING THE DEFINITION OF «COMPETITIVE STABILITY»

The article discusses the need to create a new management paradigm that is focused not so much on achieving a certain level of competitiveness, but on preserving it in the new conditions of an extremely dynamic VUCA-world. This paradigm is based on the concept of competitive stability. Despite the relative “youth„ of this concept, a sufficient number of scientific papers in this field have been identified, but they show a different understanding of the category “competitive stability„ itself. The study of the most common definitions in the economic literature has allowed us to aggregate them into a number of scientific approaches: structural, financial, integration, comparative, adaptive, dynamic, static and resource. Each approach is a kind of methodological compass, according to which the researcher determines the direction and methods of studying “competitive stability„. The article proposes to approach the definition of the definition under study from the position of a comprehensive approach, combining some of the provisions of the above-mentioned particular approaches. The author’s contribution to the development of the concept is to supplement the essential content of the category «competitive stability» with the need to take into account changes occurring in the activities of any enterprise in the context of its life cycle stages. It is the stages of the life cycle that determine the shift in emphasis in the dialectical unity of the main structural components of competitive stability – competitiveness and stability, and determine the vector of managerial actions for its preservation. The main part of the article also presents the results of a comparative analysis of the identity of the concepts “competitiveness„ and “competitive stability„, and this gives grounds to conclude that the latter is a characteristic of a higher level than competitiveness, and is expressed in the ability to maintain competitiveness in the long term.

competitive stability, competitiveness, efficiency, life cycle, SPOD-world, VUCA-world, turbulence of the environment, dynamic development, the concept of competitive stability, market position.

Maksimenko I. A. Systematization of approaches to understanding the definition of «competitive stability». Business. Education. Law, 2020, no. 2, pp. 160–165. DOI: 10.25683/VOLBI.2020.51.240.