THE PHENOMENOLOGY OF COLOR PERCEPTION IN THE CONTEXT OF THE ARTIST-PAINTER’S ACTIVITIES
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Author(s): | Kramaruhin V. V., Pavlenkovich O. B., |
| Number of journal: | 2(75) | Date: | June 2026 |
| Annotation: | The study of color and color semantics remains relevant today, as demonstrated by various scientific studies and areas of human activity. This article, in a brief overview format, presents the areas and main directions of color research; explores the correlation of color as a subject of reflection; and examines the phenomenon of color perception in the context of the creative work of an artist. It is well known that color perception has changed dramatically over the course of society’s historical development, and humankind’s phenomenal ability to discern color has attracted the attention of all scientific fields. This article examines the concept of color as a phenomenon within the spectrum of natural, socio-cultural, and psychological phenomena, possessing multiple meanings and multidimensionality. Through aspects of the psychology of color perception, human emotional reactions to specific colors are described; through the prism of individual psychological differences, the essence of the formation of color associations is revealed as a system of culturally determined cognitive processes that unite color perception, as well as verbal and non-verbal communication. In painting, color serves as a tool for constructing form, harmony, and creating the illusion of light. This article enriches existing understanding of the phenomenology of color as it pertains to the artist’s practical work. The authors examine aspects of the artist’s emotional perception of color through the lens of personalized, conscious experience. The article attempts to reveal the issue of color associations as stable psychological, emotional and physical sensations of a person, and in particular, an artist-painter, caused by certain colors and their combinations, formed by the experience of personal perception and experience, as well as through verbal communication — the first signal system and the socio-cultural context. | ||
| Keywords: | color, light, shade, psychology of perception, color associations, color as a phenomenon, artistic image, psychosemantics, color symbolism, color perception |
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| For citation: | Kramaruhin V. V., Pavlenkovich O. B. The phenomenology of color perception in the context of the artist-painter’s activities. Biznes. Obrazovanie. Pravo = Business. Education. Law. 2026;2(75):446—450. DOI: 10.25683/VOLBI.2026.75.1641. |
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