INTEGRAL METHODOLOGY FOR EVALUATING CREATIVE PROJECTS IN THE CONTEXT OF REGIONAL DEVELOPMENT OF THE KHANTY-MANSI AUTONOMOUS OKRUG – YUGRA
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Author(s): | Gerasimenko I. A., Ladyzhenskaya T. P., Saidova S. M., Sharipova A. I., |
| Number of journal: | 2(75) | Date: | June 2026 |
| Annotation: | The development of the creative economy in the Russian Federation is accompanied by an increase in the importance of support mechanisms for creative industries, including through grant competitions, acceleration programs and awards. This makes it important to develop methodologies for peer review of projects. For Khanty-Mansi Autonomous Okrug – Yugra, creative industries act as a tool for economic diversification, cultural heritage capitalization and regional branding. However, existing approaches to project evaluation are fragmented, insufficiently account for the strategic priorities of the region, and do not ensure comparability of results through competitive mechanisms. Based on the analysis of national and regional competitions, awards and nominations, the article proposes an integral methodology that includes three blocks: the cultural environment, the economy of the region and public opinion. The methodology combines quantitative and qualitative methods, contains ten criteria with industry-specific sub-items and weighting coefficients, allowing calculation of an integral success index. The principles of forming an expert commission are substantiated, and a three-stage assessment procedure with adaptable coefficients depending on project type and stage is described. The scientific novelty lies in the development of an original integrated methodology for evaluating creative projects, focused on the strategic priorities of Yugra and accounting for the cultural heritage of indigenous peoples of the North. The practical significance of the work lies in the possibility of applying the developed recommendations by both government officials and experts when evaluating projects to improve their quality, as well as by creative teams when preparing applications and strategic planning. | ||
| Keywords: | creative industries, creative project evaluation, criteria-based methodology, regional development, expert commission, Khanty-Mansi Autonomous Okrug – Yugra, integral methodology, cultural heritage, economic diversification, grant competitions, project success index, creative economy |
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| For citation: | Gerasimenko I. A., Saidova S. M., Sharipova A. I., Ladyzhenskaya T. P. Integral methodology for evaluating creative projects in the context of regional development of the Khanty-Mansi Autonomous Okrug – Yugra. Biznes. Obrazovanie. Pravo = Business. Education. Law. 2026;2(75):86—95. DOI: 10.25683/VOLBI.2026.75.1614. |
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