PROSPECTS FOR PLANNING AND ASSESSING THE COMPETITIVENESS OF INDUSTRIAL ENTERPRISES IN FOREIGN MARKETS
Back to articles of current journal| PDF: |  |
Author(s): | Cherednichenko A. O., Generalova A. V., Levchenko P. A., Stepanova A. V., Tkhorikov B. A., |
| Number of journal: | 2(75) | Date: | June 2026 |
| Annotation: | The article examines the transformation of the concept of competitiveness of industrial enterprises. The necessity of transitioning from static assessment models to dynamic analytical frameworks is substantiated, emphasizing the enterprise’s adaptive capabilities, organizational flexibility, and ability to respond promptly to changes in the external environment. A systematisation of existing approaches to assessing competitiveness is carried out, including graphical, factor-based, product-oriented, operational, integrated, and value-based methods. Their key limitations are identified, caused by the inconsistency of traditional tools with modern industrial conditions, including sanctions restrictions, disruptions in supply chains, transformation of international value chains, and increased external uncertainty. Particular attention is given to the impact of foreign economic instability on the criteria for assessing competitiveness of industrial enterprises. It is shown that traditional methods for analysing competitive advantages have limited applicability under conditions of high uncertainty, sanctions pressure, and dynamic market fluctuations. An aggregated factor structure of industrial enterprise competitiveness is proposed, including operational efficiency, technological independence, supply chain resilience, digital maturity, geoeconomic adaptability, and the quality of strategic management. It is emphasized that competitiveness is determined not only by achieved results but also by the enterprise’s ability to rapidly reconfigure resources, business processes, and organizational mechanisms. The results of the study can be applied in developing methodologies for assessing the competitiveness of industrial enterprises in external markets and in strategic management practices under conditions of economic instability, enhancing both the relevance and practical significance of the research. | ||
| Keywords: | industrial enterprise competitiveness, international competitiveness, dynamic capabilities, technological sovereignty, supply chain resilience, digital maturity, geoeconomic adaptability, strategic management, foreign markets, industrial economics, sanctions risks, organisational flexibility |
||
| For citation: | Levchenko P. A., Stepanova A. V., Cherednichenko A. O., Generalova A. V., Tkhorikov B. A. Prospects for planning and assessing the competitiveness of industrial enterprises in foreign markets. Biznes. Obrazovanie. Pravo = Business. Education. Law. 2026;2(75):40—48. DOI: 10.25683/VOLBI.2026.75.1659. |
||