MODERN APPROACHES TO ASSESSING THE COMPETITIVENESS OF UNIVERSITIES AND DIRECTIONS OF THEIR IMPROVEMENT
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Author(s): | Nabiev D. N., |
| Number of journal: | 2(75) | Date: | June 2026 |
| Annotation: | The article considers the main approaches to assessing the competitiveness of universities and defines the directions of their further methodological development in the context of the transformation of the higher education system. The relevance of the research is due to the fact that the existing tools for assessing the competitiveness of universities are often focused primarily on quantitative indicators and record only individual results of the educational organization, not allowing to fully identify the structure of its competitive advantages, internal constraints and development potential. In modern conditions of increasing competition between universities, digitalization of the educational environment and increasing requirements for the quality of specialist training, there is a need to improve approaches to assessing the effectiveness of universities. The purpose of the study is to systematize the existing methods of assessing the competitiveness of universities and substantiate the directions of their improvement. The methodological basis consists of the analysis and generalization of scientific literature, comparative analysis, logical and structural approach, as well as classification of methods according to their substantive characteristics and scope of application. It has been established that rating, indicator, integral, expert and comparative methods have varying degrees of analytical significance, but most of them do not provide a comprehensive view of the university’s position in the educational system, since they rely on a limited range of indicators, do not sufficiently take into account the qualitative characteristics of activities and are poorly adapted to mo- dern changes in higher education. It is proved that the development of methodological tools for assessing the competitiveness of universities should be associated with the expansion of the system of indicators, their structuring in key areas of university activity, a combination of quantitative and qualitative parameters, as well as strengthening the practical orientation of the final assessment. A logical model of an improved approach to assessing the competitiveness of universities is proposed, which can serve as a theoretical and methodological basis for further development of an integrated system for assessing the effectiveness and sustainability of universities. | ||
| Keywords: | university competitiveness, higher education, competitiveness assessment, assessment methods, rating methods, integrated assessment, educational system, university effectiveness, competitive advantages, system of indicators, university development, university management |
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| For citation: | Nabiev D. N. Modern approaches to assessing the competitiveness of universities and directions of their improvement. Biznes. Obrazovanie. Pravo = Business. Education. Law. 2026;2(75):172—178. DOI: 10.25683/VOLBI.2026.75.1645. |
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