TRANSFORMATION OF COMPETITIVE MECHANISMS IN HOSPITALITY IN THE CONTEXT OF DIGITALIZATION
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Author(s): | Neretin A. D., Podachina L. I., Shihaleva I. A., Suslova Yu. Yu., Voloshin A. V., |
| Number of journal: | 2(75) | Date: | June 2026 |
| Annotation: | This article examines the evolution of scientific approaches to defining the essence of competition and competitiveness in economic theory. Based on a comprehensive analysis of the works of classical, neoclassical, and contemporary Russian and foreign researchers, key interpretations of these categories are systematized, reflecting the gradual transition from a narrowly economic understanding of competition as a form of rivalry between economic entities to its interpretation as a complex, multi-level, institutionally determined, and dynamic process. It is emphasized that in modern conditions, competition goes beyond purely price mechanisms and is increasingly determined by innovation, the level of digitalization, the quality of management, branding, and the degree of customer focus. Particular attention is paid to distinguishing between the concepts of competition and competitiveness, as well as identifying their dialectical relationship in the context of a transforming market environment, intensifying globalization processes, and growing environmental uncertainty. Existing methodological approaches to assessing competitiveness at various levels of the economic system—from individual enterprises to industries and national economies—are examined, taking into account the specific features of the service sector. This article substantiates the relevance of rethinking these categories in the context of the digitalization of the economy, the development of platform business models, and the increasing role of intangible assets. This is particularly significant for the hotel industry, characterized by a high degree of competition, dependence on the quality of customer experience, and the need for continuous innovation. The author’s definitions of competition and competitiveness are formulated, reflecting a systemic, reproducible, and integrative approach to analyzing these economic phenomena, thereby expanding the theoretical basis for their study and enhancing the practical significance of the results. | ||
| Keywords: | competition, competitiveness, economic theory, evolution of scientific approaches, market mechanism, innovation, digitalization, hotel business, hospitality industry, e-commerce, platform economy, sustainable development, competitive advantages |
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| For citation: | Neretin A. D., Voloshin A. V., Suslova Yu. Yu., Podachina L. I., Shihaleva I. A. Transformation of competitive mechanisms in hospitality in the context of digitalization. Biznes. Obrazovanie. Pravo = Business. Education. Law. 2026; 2(75):49—58. DOI: 10.25683/VOLBI.2026.75.1622. |
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