Positive Image of Business as a Basis of its Competitiveness
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Author(s): | Kravchenko E. N., |
| Number of journal: | 3(10) | Date: | August 2009 |
| Annotation: | The formation of sustainable positive image of Russian business — is a pledge of its competitive activities inside or outside the country. A striking proof of this assertion is the success of entrepreneurs who actively promote a positive image at the market. |
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| Keywords: | business competitiveness; image; an entrepreneur; a consumer |
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