|PDF:||Author(s):||Kuznetsova A. V.,|
|Number of journal:||3(16)||Date:||August 2011|
This article contains substantiation of the need to manage intellectual potential of productive organization. The article expands the essence of intellectual potential, as well as the concepts of intellectual capital, knowledge management and learning organization. It is indicated that the management of the strategic potential of modern productive organization requires special attention to the definition of the relationship between intellectual capital and business reputation, because the growth of the market value of companies over the assets cost included in the balance is observed in any organization that has competitive advantages.
management, intellectual potential, strategic capacity, production organization, intellectual capital, knowledge management, learning organization, intellect, potential, business reputation, competitive advantages