ECONOMIC PROSPECTS FOR DEVELOPMENT OF THE TOURISM INDUSTRY IN VOLGOGRAD REGION (THE LEGACY OF THE 2018 FIFA WORLD CUP)

The article analyses the development of the tourism industry in Volgograd region (and in Russia as a whole) as the legacy of the 2018 FIFA World Cup. The solution to the issue is carried out within the public discussion aimed to form the strategy of tourism development in the Russian Federation for the period up to 2035: domestic and inbound tourism, development of resort infrastructure and so on. This study investigates the main issues hindering the development of the tourism industry in Russia in general and in the Volgograd region in particular. The authors consider the advantages obtained after the 2018 FIFA World Cup. The article presents suggestions concerning amendments and additions to the strategy of tourism development in the Volgograd region (to improve the social infrastructure; to continue the development of transport infrastructure; to consider the possibility to write names of settlements, main streets and landmarks in Russian and in English; to tap foreign experience how to develop the barrier-free environment, which will contribute to the development of the tourism industry by attracting to the tourism practice both Russian and foreign citizens with reduced capabilities; to look into the possibility of the tourism industry subsidies, calculated for each involved tourist; at the federal and regional levels to improve Internet services that will help travelers to acquire the necessary information (in Russian and in other languages). The results of the research can be used to study the development of the tourism industry in the regions of the Russian Federation, to eliminate barriers in the development of this sector of the economy. The article proves the necessity to create a system of economic, legal and political measures aimed to create a positive tourist image of both the Volgograd region and Russia as a whole.

economic attractiveness, economic measures, tourism industry, the legacy of the 2018 FIFA World Cup, tourism development strategy in the Volgograd region, tourism development strategy in the Russian Federation up to 2035, tourism infrastructure, travel services market, inbound and domestic tourism.

Semikin D. V., Semikina Yu. G. Economic prospects for development of the tourism industry in Volgograd region (the legacy of the 2018 FIFA World Cup). Business. Education. Law, 2019, no. 3, pp. 166–170. DOI: 10.25683/VOLBI.2019.48.366.