|PDF:||Author(s):||Kopasovskaya N. G., Podolskaya T. O., Solovyeva L. V.,|
|Number of journal:||4(17)||Date:||November 2011|
Internet is the fastest growing segment of the advertising market, including in Russia. In the crisis conditions it becomes particularly attractive because in addition to providing a variety of technical and marketing opportunities it can be not only effective but also very economical tool of advertising. The regional automobile trading is one of the activities, for which Internet advertising is convenient and efficient. This article has provided the budget of the online advertising for dealers, who the first time decided to use this way of promotion of their services. The main condition for the budget development is a strongly limited amount of resources.
advertising, Internet, website creation, website promotion, advertising costs, banner advertising, contextual advertising, Nizhny Novgorod region, auto show, the effectiveness of advertising campaign