Marketing research of the degree of fiscal capacity as the main factor of establishing a recognizable image of the territory

The issue of connection between image of the territory and the level of its fiscal capacity is examined in the article. The territorial service quality depends on the total regional budget amounts, which, in its turn, affects the population life quality in the region and ultimately forms the territory image. The article illustrates results of the fiscal capacity investigation of the RF entities, in which the level of the regional revenue purchasing ability serves as the main indicator for comparison; those parameters of assessment of the regional population life quality, which can be positively affected, are identified. The conclusions about differentiation of revenues of the country regions are made.

marketing of the territory, territory image, investment attractiveness, budget, revenue purchasing ability, life quality level, budget spending, public services, tax policy, business support