FEATURES OF REGIONAL MARKETING OF BANKING SERVICES AS A TOOL FOR ENHANCING INVESTMENT ATTRACTIVENESS OF THE REGION
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Author(s): | Gagoshidze T. D., Kim V. R., Sazonov S. P., |
| Number of journal: | 4(37) | Date: | November 2016 |
| Annotation: | The article substantiates importance of the regional marketing, bank marketing for increasing competitiveness of the territory. The basic principles and tasks directed to investment appeal of the region are underlined. The attention is focused on the role of investments into different objects of the economic sector. One of the main indicators of the regional economics’ condition is the condition of the banking industry. Banks having the paramount importance in development of the regional economics shall resolve the tasks of attraction the large-scale investments that will include investments of foreign capital, which will, in its turn, result in growth of the region attractiveness. |
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| Keywords: | investments, marketing, regional marketing, banking industry, investment attractiveness, investment policy, bank marketing, competitiveness, local money, PR-campaign. |
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| For citation: | Gagoshidze T. D., Kim V. R., Sazonov S. P. Features of regional marketing of banking services as a tool for enhancing investment attractiveness of the region // Business. Education. Law. Bulletin of Volgograd Business Institute. 2016. No. 4 (37). P. 109–113. |
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