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ADAPTATION OF RESEARCH AND DEVELOPMENT TO ECONOMIC OPPORTUNITIES OF AN ENTERPRISE

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PDF: Author(s): Shcherbakova N. A.,
Number of journal: 4(41) Date: November 2017
Annotation:

The article considers some aspects of working out solutions to scientific and technological problems of a particular enterprise based on its economic capacity. In the context of the current economic crisis when companies have to cope with increasing costs along with growing consumer sensitivity to prices new goods are still put on the market. Manufacturers have to apply their efforts to develop and produce novel and more advanced products in order to be competitive and save customers. There is discussed a variety of different methods elaborated to assess new product development and introduction risks. The most preferred methods to fit the context of economic crisis are highlighted. Technological decisions should be adjusted to the economic nature of a particular enterprise as early as at the research and development stage.

Keywords:

reasearch and development,economic crisis,innovations, research and development product, discount rate, weighted-average cost of capital; costs, profitability, manufacturers, project risk, economic opportunity of enterprise.

For citation:

Shcherbakova N. A. Adaptation of research and development to economic opportunities of an enterprise // Business. Education. Law. 2017. No. 4 (41). P. 216–220.