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TRENDS OF DEVELOPMENT OF THE CRUISE TOURISM IN THE KRASNODAR REGION

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PDF: Author(s): Dzhum T. A., Poddubnaya T. N., Zadneprovskaya E. L.,
Number of journal: 4(53) Date: November 2020
Annotation:

The article gives the concept of cruise tourism, describes the concept of a cruise tour, and presents the world leaders of cruise tourism. The relevance of the article is due to the growing dynamics of the world cruise tourism market due to the fact that sea cruises occupy a niche among the fastest growing sectors of the world tourism market. The study revealed the concept of a cruise tour. Based on the analysis of the activities of the Sochi seaport, the development trends of cruise tourism in the Black Sea are revealed, the problems of the functioning of the Russian market of the Black Sea cruise business are revealed. The article provides a theoretical overview of the definition of “cruise tourism”; the characteristics of the concept of a modern cruise tour are given; the world leaders of cruise tourism are presented; the results of the analysis of the activities of the Sochi seaport are presented, problems of functioning of the Russian market of the Black Sea cruise business are revealed. Key takeaways: cruise tourism allows visiting several countries during one short trip, seeing famous sights, combining the resulting stay on board of cruise ships with a beautiful interior and the opportunity to travel; the concept of a cruise tour is focused on the “all inclusive” system, as well as technical equipment, comfort, mobility, prestige, richness of cultural and leisure programs, simplified visa regime; the dominant cruise regions in the world are the Caribbean-Florida and Mediterranean (cruise companies Royal Caribbean International, Celebrity Cruises, etc.); problems of functioning of the Russian market of the Black Sea cruise business are: direct dependence on weather conditions, weak growth of regional cruise capacities and weak cruise competitiveness, susceptibility to geopolitical problems affecting the “cruise card”, relatively low level of service at a sufficiently high cost of a cruise, etc. A number of proposals for development of the cruise market in the region: attracting cruise ships to the service of transit calls, expanding employment in the areas of cruise shipping, advertising the tourism potential of the region for development of the cruise shipping, attracting investments to development of the transport and tourism infrastructure. This, in turn, will create preconditions for development of the cruise market in the Krasnodar Territory, making it more attractive for investments.

Keywords:

cruise, tourism, cruise tourism, cruise tour concept, cruise companies, cruise region, cruise passenger potential, Krasnodar Territory, development of cruise tourism in Krasnodar Territory, Black Sea cruise business market.

For citation:

Poddubnaya T. N., Zadneprovskaya E. L., Dzhum T. A. Trends of development of the cruise tourism in the Krasnodar region. Business. Education. Law, 2020, no. 4, pp. 58–63. DOI: 10.25683/VOLBI.2020.53.466.