DESIGNING ADAPTATION MEASURES IN THE FIELD OF PHYSICAL CULTURE AND SPORTS TO INCREASE THE COMPETITIVENESS OF THE UNIVERSITY

In the modern educational space, there is a variety of approaches to the organization of the educational process at universities. Some universities focus on the development of professional skills and academic training of students, while not paying enough attention to the formation of a moral and physically healthy personality. Every year it becomes clearer that the success of students and their career growth are connected not only with professional knowledge, but also with their personal development. After all, students with strong moral principles and good physical condition are better able to cope with difficulties, make informed decisions and work effectively in a team. That is why some progressive universities are beginning to attach greater importance to the formation of a moral and physically healthy personality of their students. This helps to satisfy the desire of students to improve their physical development, sports skills and cultural level in their academic and free time, to form their physical culture in classes, in sports sections, to participate in mass sports events held by the sports club and other sports federations. Currently, the field of education is rapidly developing, as a result of which there are changes in its main characteristics. The increase in society’s requirements for the quality of vocational education has led to transformations in higher education. In order to raise the ratings, universities have been granted the right to freely carry out entrepreneurial activities. Competition is heating up in the educational services market; educational institutions are trying to increase their competitiveness. Thus, the purpose of the study is to search for new adaptive sources to increase the competitiveness of the university.

university, competitiveness, sports, physical culture, quality management system, methodological approaches, sports activities, SWOT analysis, education, adaptation measures, educational services

Arnst N. V., Arnst V. A., Martirosova T. A., Radchenko D. G. Designing adaptation measures in the field of physical culture and sports to increase the competitiveness of the university. Biznes. Obrazovanie. Pravo = Business. Education. Law. 2023;4(65):379—385. DOI: 10.25683/VOLBI.2023.65.814.