Internetization of business (on the example of the trade entities within the frame of social networks Vkontakte and Odnoklassniki)

The article examines the issues connected with the process of internetization and informatization of the economic entities activities in general and within the economic sector «Wholesale and retail trade; repair of motor vehicles, motorcycles, household goods and personal items». The article reveals and analyzes indicators of the Internet-trade development in the context of social networks VKontakte and Odnoklassniki taking into account the data analysis of social groups as of 01.02.2015. Analysis of presented commodity groups and country affiliation of communities (groups) of social networks and their ratio is presented. It is stated that the development of e‑commerce within the social networks in modern conditions has clear trend of development and expansion of its audiences.

Internet, information technology, personal computer, software, social networks, VKontakte, Odnoklassniki, product group, country affiliation, community, account