Place of online advertising in the marketing management of social processes

This article is devoted to systematization of knowledge about interaction of the Internet marketing and social processes on the basis of various examples of application of marketing techniques in promoting a particular field of activity, including the social one. The article analyzes the basic principles and features of promotion of social advertising by means of Internet technologies. Main trends of putting the site at the first lines of search engines were revealed; as well as the examples of sites promoted in such way were discussed. In addition to the website promotion, the article analyzes the concept of social marketing, its advantages and possible prospects of development, as well as examples of such promotion. At the end of this work it was concluded that regular monitoring of the latest trends in Internet promotion is required for successful advertising in the World-Wide Web.

social, advertising, Internet, marketing, public relations, management, social advertising, social marketing, advertisement in the Internet, site promotion