Methods of estimation of the company operation efficiency with regard to the market situation

The article presents the method developed by the author for assessment of the company operation effectiveness taking into account the market situation. To obtain the generalized coefficient of the company operation effectiveness assessment within the framework of existing methods, calculation of integral index is proposed, which includes evaluation components of external and internal effectiveness, as well as the comparative costeffectiveness ratio. Methodological approach to definition of the basic market factors system is justified, which affect efficiency with regard to specificity of the economic entity operation, as well as the use of results of simulation of the market factors influence on the company operation effectiveness for strategic planning and forecasting the company behavior at the market.

operation efficiency, industrial enterprise, market factors, profitability, forecasting, strategic planning, integrated indicator, external and internal efficiency, methods of effectiveness evaluation, comparative cost-effectiveness ratio