Model of the companies’ long-term competitiveness
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Author(s): | Shamray-Kurbatova L. V., |
| Number of journal: | 2(31) | Date: | May 2015 |
| Annotation: | The article describes the company competitiveness as the main factor of its profitable activities. The contribution of various authors in the study of competitiveness types is clarified. The author describes differences between competitiveness of the company and the product. Characteristics of the companies’ long-term competitiveness are analyzed; ‘price — product quality’ indicator is examined more detailed. The author’s analytical note of the company product competitiveness is presented in the form of ratio of labor quality and productivity to the company’s revenue; its scope of application is specified. The author proposes the ways for enhancement of competitiveness of domestic enterprises. |
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| Keywords: | competitiveness, company, price, product quality, productivity, revenue, profitability, demand, offer, signs of competitiveness, company long-term competitiveness, model of the break-even point |
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