Strategic management of production competitiveness in turbulent environment
Back to articles of current journal| PDF: |  |
Author(s): | Gorbunova E. G., Matushkin M. A., |
| Number of journal: | 2(31) | Date: | May 2015 |
| Annotation: | The article discloses the production competitiveness management based on the methodology and tools of strategic management, as well as practical recommendations for strategic analysis of production and establishment of production strategy actual for turbulent environment. Typology of factors defining the company production strategy is proposed. SWOT-analysis and its modification SNW-approach are used for identifying the role of each factor, as well as the value chain analysis developed by M. Porter. The structure of the company production strategy is examined. Possibility of scenario approach application by the company management for establishing target indicators and production strategy in turbulent environment is justified |
||
| Keywords: | strategic management, manufacturing, production competitiveness management, factors, turbulence, manufacturing strategy, SWOT-analysis, SNW-analysis, quality, scenario approach |
||
| For citation: | |||