Forming of Loyalty Management Mechanism of Pharmacy Customers
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Author(s): | Sorokoumov E. I., |
| Number of journal: | 3(10) | Date: | August 2009 |
| Annotation: | In modern conditions of the development of pharmacy business creating loyal customers is an urgent task. Loyalty management mechanism can be presented in the form of a model, and buyers according to their characteristics can be divided into 9 groups, where the degree of loyalty will be significant. |
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| Keywords: | loyalty programmes; forming loyalty; loyalty management mechanism |
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