Forming of Loyalty Management Mechanism of Pharmacy Customers

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PDF: Author(s): Sorokoumov E. I.,
Number of journal: 3(10) Date: August 2009

In modern conditions of the development of pharmacy business creating loyal customers is an urgent task. Loyalty management mechanism can be presented in the form of a model, and buyers according to their characteristics can be divided into 9 groups, where the degree of loyalty will be significant.


loyalty programmes; forming loyalty; loyalty management mechanism

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