PDF: |
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Author(s): |
Sorokoumov E. I., |
Number of journal: |
3(10) |
Date: |
August 2009 |
Annotation: |
In modern conditions of the development of pharmacy business creating loyal customers is an urgent task. Loyalty management mechanism can be presented in the form of a model, and buyers according to their characteristics can be divided into 9 groups, where the degree of loyalty will be significant. |
Keywords: |
loyalty programmes; forming loyalty; loyalty management mechanism |
For citation: |
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