Methods of Formation of the Higher Educational Institution Image at Local Markets
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Author(s): | Shiro M. S., Sidunova G. I., |
| Number of journal: | 3(10) | Date: | August 2009 |
| Annotation: | Under conditions of a modern civilisation the role of educational institutions is considerably increased. Due to the fact that at present the state educational institutions use promotion of their services rather than professional PR-technologies, a decrease in quality and efficiency promotion of organisation services is inevitable. |
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| Keywords: | image; Image Genesis; educational service; Trendy Ideology |
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