Positive Image of Business as a Basis of its Competitiveness

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PDF: Author(s): Kravchenko E. N.,
Number of journal: 3(10) Date: August 2009

The formation of sustainable positive image of Russian business — is a pledge of its competitive activities inside or outside the country. A striking proof of this assertion is the success of entrepreneurs who actively promote a positive image at the market.


business competitiveness; image; an entrepreneur; a consumer

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