|PDF:||Author(s):||Dasaeva D. R.,|
|Number of journal:||3(10)||Date:||August 2009|
In this article modern tendency in consumer behaviour is examined in different groups of good. Marketing analysis of sales and information concerning individual groups of consumers let the anther come to a conclusion that the main requirement of the consumer is "individualization " of goods, its adaptation to personal interests.
consumer behaviour; target population; retail-trade sizes; marketing strategy; customization