Consumer Behaviuor: Mutual Influence of Trade and Consumers Requirements

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PDF: Author(s): Dasaeva D. R.,
Number of journal: 3(10) Date: August 2009

In this article modern tendency in consumer behaviour is examined in different groups of good. Marketing analysis of sales and information concerning individual groups of consumers let the anther come to a conclusion that the main requirement of the consumer is "individualization " of goods, its adaptation to personal interests.


consumer behaviour; target population; retail-trade sizes; marketing strategy; customization

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